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Legal · Privacy Policy
Legal document

Privacy Policy

Version 1.0 Effective: 9 April 2026 UK GDPR compliant
Your privacy matters to us. This policy explains what data we collect, why we collect it, how we use it, and what rights you have under UK GDPR and the Data Protection Act 2018. We process personal data only to provide our services and will never sell your data to third parties. Questions? Contact us at privacy@paply.io.
Section 01

Who we are

Paply Ltd is the data controller for personal data collected through the Paply platform at paply.io. We are registered in England and Wales.

Data Controller: Paply Ltd

Contact: privacy@paply.io

Website: paply.io

Where we process employee data on behalf of our customers (employers), the employer is the data controller and Paply acts as data processor. Our Data Processing Agreement governs this relationship.

Section 02

What data we collect and why

Data typeWhat it includesWhy we collect itLegal basis
Account dataName, email address, company name, job title, phone numberTo create and manage your account, send you the serviceContract
Employee dataEmployee names, salaries, NI numbers, tax codes, start dates, departmentsTo provide payroll, benchmarking, and HR featuresContract / Legitimate interests
Usage dataPages visited, features used, clicks, session duration, browser typeTo improve the product and fix bugsLegitimate interests
Payment dataBilling name, last 4 digits of card, subscription planTo process your subscription paymentContract
Lead dataEmail, phone, company, headcount, role, calculator inputsTo contact you about Paply and book demosConsent / Legitimate interests
Wellbeing dataOlive conversations, mood check-insTo provide the employee wellbeing serviceConsent (employee opt-in)
Survey dataAnonymous employee survey responsesTo calculate happiness scores for employersLegitimate interests
Section 03

How we use your data

  • Providing the service — processing payroll, generating benchmarks, running the dashboard, sending payslips
  • Communications — account confirmations, product updates, demo bookings, support responses
  • Improving the product — analysing usage patterns to make Paply better
  • Anonymised benchmarking — contributing aggregated, non-identifiable data to our UK salary and HR benchmarks
  • Legal compliance — meeting our obligations under UK law including HMRC requirements
  • Safety — detecting fraud, security incidents, and system abuse

We never sell your personal data. We never use employee data for advertising. Olive wellbeing conversations are completely private and never shared with employers.

Section 04

Who we share data with

We only share data with trusted sub-processors necessary to deliver the service:

Sub-processorPurposeLocationSafeguards
SupabaseDatabase, authentication, storageEU / USStandard Contractual Clauses
VercelHosting and content deliveryEU / USStandard Contractual Clauses
StripePayment processingEU / USStandard Contractual Clauses
ResendTransactional emailUSStandard Contractual Clauses
AnthropicAI features (Ada, Olive)USStandard Contractual Clauses

We may also disclose data where required by law, court order, or to protect the safety of any person.

Section 05

How long we keep your data

  • Account and employee data — retained for the duration of your subscription plus 6 months after cancellation, then permanently deleted
  • Payroll records — retained for 6 years to meet HMRC legal requirements
  • Lead data — retained for 24 months from collection, or until you ask us to delete it
  • Olive wellbeing conversations — not retained beyond the session unless the user explicitly saves them
  • Usage analytics — retained for 12 months in identifiable form, then anonymised
Section 06

Your rights under UK GDPR

Right of access
Request a copy of all personal data we hold about you
Right to rectification
Ask us to correct inaccurate or incomplete data
Right to erasure
Request deletion of your data where there is no legal reason to keep it
Right to restrict processing
Ask us to pause processing while a dispute is resolved
Right to portability
Receive your data in a structured, machine-readable format
Right to object
Object to processing based on legitimate interests
Rights re: automated decisions
Request human review of any automated decisions that affect you
Right to withdraw consent
Withdraw consent at any time where processing is consent-based

To exercise any right, email privacy@paply.io. We will respond within 30 days. If you are unhappy with our response you have the right to complain to the ICO at ico.org.uk.

Section 07

Cookies

We use a small number of cookies to make the platform work:

  • Essential cookies — session authentication, remembering your login. Cannot be disabled.
  • Analytics cookies — anonymous usage data to improve the product. Can be declined.

We do not use advertising cookies, tracking pixels, or third-party marketing cookies. You can manage cookies in your browser settings at any time.

Section 08

Changes to this policy

We may update this policy from time to time. We will notify you of material changes by email at least 14 days before they take effect. The current version is always available at paply.io/privacy.

Section 09

Contact and complaints

Data queries and subject access requests

Emailprivacy@paply.io
ResponseWithin 30 days for all GDPR requests
ICO If you are unhappy with our response, you can complain to the Information Commissioner's Office at ico.org.uk or call 0303 123 1113
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